Business

Why your small business needs a web application: 7 reasons

Did you know that as of 2024, there are over 334 million companies worldwide? Impressively, 71% of these businesses use web applications or websites to optimize their operations. In today’s competitive market, companies are constantly seeking innovative solutions to stay ahead, and web app development has become a crucial tool for enhancing online presence and boosting sales.

Alongside web applications, TV App development is also gaining traction as businesses aim to reach their audiences across multiple platforms.

Web application development services help businesses connect with their target audiences, unlocking their full potential. In this article, we’ll explore the top seven advantages of web application development for businesses, along with the associated costs. So buckle up as we embark on this journey together.

Before diving into the benefits, let’s clarify the distinction between web apps and mobile apps.

Web applications vs. Mobile applications

While the processes of developing mobile and web applications are different, they are also interconnected.

Web applications:

  1. Web apps operate through browsers on any device or operating system, eliminating the need for downloads or installations.
  2. Maintaining a web application is simpler than maintaining a mobile app.
  3. Developing a web app is generally quicker and easier than creating a mobile app.
  4. Launching is faster since it doesn’t require approval from the App Store or Play Store.
  5. Web apps offer a secure user experience comparable to mobile apps.

Mobile applications:

  1. Mobile apps are designed for mobile devices and generally run faster than web apps.
  2. They offer enhanced features and functionality.
  3. Mobile apps also provide a secure user experience.
  4. Many mobile applications can function offline.

Why your business needs a web app

A web application on a computer
A web application on a computer

Did you know that 3.1 trillion searches are conducted on Google every year? That’s about 5.9 million searches every minute. It’s massive. According to the Consumer Behavior Index, 80% of US consumers look for local businesses weekly, and 32% do so daily. Having a business website allows them to explore your products and services easily.

Around 75% of internet users judge a company’s credibility based on its web application. Investing in web app development is essential for transforming visitors into long-term customers and ensuring business growth. For businesses looking to explore new avenues, the guide TV App development from Purrweb offers valuable insights into expanding your digital presence.

7 benefits of web app

Here are seven key benefits of a web application for your business.

1. Global accessibility

Web applications provide your business with global accessibility. Users can access your website from anywhere without needing to install or update software. They just need a device, an internet connection, and a web browser. Web apps connect the world to your business with a consistent and accessible platform.

2. Scalability and flexibility

Web software offers high scalability and flexibility. As your website attracts more customers, you can expand or modify the software to enhance efficiency. Reasons to scale include handling increased user loads, adding new features for better user experience, and integrating third-party services.

3. Cost-effective solution

Web applications are more cost-effective than mobile apps for all types of businesses. Mobile app development requires separate processes for iOS, Android, etc., while web apps are platform-agnostic, reducing development costs.

A web application on a smartphone
A web application on a smartphone

4. Enhanced security

Web applications help secure sensitive business data and transactions from potential threats, unauthorized access, and malware, ensuring the safety of both your business and customers.

5. Improved decision-making

Web apps enhance decision-making by providing better analytics and insights. Analytical tools help track user behavior and engagement, allowing businesses to strategize based on user preferences and grow effectively.

6. Cross-platform compatibility

Web applications run smoothly across various devices and operating systems, including iOS, Android, macOS, and Windows. This cross-platform compatibility simplifies the development process.

7. Real-time bug fixes and performance optimization

Addressing bugs or performance issues in real-time maintains your web app’s security and keeps it updated, protecting the brand’s reputation and ensuring a seamless user experience.